2018 ONE SHOW国际创意奖获奖作品公布 McCann New York创作的“Fearless Girl“获得全场大奖和CMO铅笔奖


纽约,5月9日和11日,由The One Club (www.oneclub.org)举办的第45届One Show国际创意奖颁奖典礼在在纽约潮流圣地Cipriani Wall Street落幕。

今年One Show共收到来自全球73个国家19,823件投奖作品,两晚的颁奖典礼上共颁出596座铅笔奖,McCann New YorkState Street Global Advisors创作的作品“Fearless Girl”获得全场大奖,该作品同时获得今年One Show为嘉奖本年度最具品牌价值的作品而设立的奖项CMO铅笔奖

Burning Stores

大中华区的投奖机构共收获14座铅笔奖项,以及19件佳作奖,其中Cheil Worldwide/ Hong Kong凭作品“BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER”获得户外广告类4项铅笔奖。

担任两场One Show颁奖典礼的主持人分别是著名电视节目“The Chris Gethard Show”的主持人兼喜剧演员的Chris Gethard ,以及艾美奖CNN获奖节目“United Shades of America With W. Kamau Bell”的执行制片人W. Kamau Bell。

全场大奖
BEST OF SHOW

全场大奖

fearless-girl
Agency:McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware
Client:State Street Global Advisors
http://www.oneclub.org/awards/theoneshow/-award/29856/fearless-girl

大中华区获奖作品
CHINA WINNERS

Nike Badge of Honor (1) Nike Badge of Honor (2) Nike Badge of Honor(3)

Nike Badge of Honor
Agency:Wieden + Kennedy Shanghai / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo
Client:Nike China
Discipline:Design | C20: Collateral Items – Single or Series
Awards:Silver
http://www.oneclub.org/awards/theoneshow/-award/29818/nike-badge-of-honor

Butty&Belly(1) Butty&Belly(2) Butty&Belly(3)

Butty&Belly
Agency:Cheil Greater China / Beijing
Client:RC PHARMA
Discipline:Moving Image Craft | J10: Campaign (Silver)
Health, Wellness & Pharma | X11: Short Form(Bronze)http://www.oneclub.org/awards/theoneshow/-search/Butty[a]Belly

https://v.qq.com/x/page/k0568odlkcs.html

Penguin Frozen Storybook
Agency:TBWA\Shanghai / Shanghai
Client:Penguin Books
Discipline:Design | C19: Booklets, Brochures, & Product Catalogues
Awards:Bronze
http://www.oneclub.org/awards/theoneshow/-award/29808/penguin-frozen-storybook

Graphic Design in China 2017(1)副本 Graphic Design in China 2017(2)副本 Graphic Design in China 2017(3)副本

Graphic Design in China 2017
Agency:T-Change Design Co.,Ltd / Nanjing
Client:Shenzhen Graphic Design Association
Discipline:Design | C08: Book Interior
Awards:Bronze
http://www.oneclub.org/awards/theoneshow/-award/29767/graphic-design-in-china-2017

吹小号的帽子男人116cmx73cmFA 吹小号的帽子男人116cmx73cmFA 吹小号的帽子男人116cmx73cmFA 吹小号的帽子男人116cmx73cmFA 吹小号的帽子男人116cmx73cmFA

The Brass Instruments Band
Agency:The Nine / Shanghai
Client:Hengzheng Dental
Discipline:Design | C35: Illustration – Single or Series
Awards:Bronze
http://www.oneclub.org/awards/theoneshow/-award/29910/the-brass-instruments-band

My Sole Story

My Sole Story
Agency:AKQA SHANGHAI / Shanghai + FNLPRJCT / Kuala Lumpur + RECROOM / Kuala Lumpur
Client:Nike Greater China
Discipline:UX / UI | S09: Dynamic Data Visualization
Awards:Silver
http://www.oneclub.org/awards/theoneshow/-award/30960/my-sole-story

JBL Headphones JBL Headphones JBL Headphones

BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency:Cheil Worldwide, Hong Kong / Hong Kong + Illusion / Bangkok
Client:JBL
Discipline:Print & Outdoor
Awards:
K02: Newspaper – Campaign (Silver)
K07: Posters – Campaign (Silver)
K04: Magazine – Campaign (Bronze)
K20: Illustration – Single or Campaign (Bronze)
http://www.oneclub.org/awards/theoneshow/-award/30727/block-out-the-chaos-babies-dogs-wife-daughter

#MyRealCareerLine

#MyRealCareerLine
Agency:J. Walter Thompson Hong Kong / Hong Kong
Client:The Women’s Foundation Limited
Discipline:Social Influencer Marketing | P02: Multi-Channel
Awards:Bronze
http://www.oneclub.org/awards/theoneshow/-award/31213/myrealcareerline

ChopChop1.0_AtomicBombPig

ChopChop1.0_DynamicCow
Agency:Amber China / Shanghai
Client:ASD Ammeloo Chef’s Edition Knife series
Discipline:Print & Outdoor | K20: Illustration – Single or Campaign
Awards:Silver
http://www.oneclub.org/awards/theoneshow/-award/30723/chopchop10dynamiccow

ChopChop1.0_DynamicCow

ChopChop1.0_AtomicBombPig
Agency:Amber China / Shanghai
Client:ASD Ammeloo Chef’s Edition Knife series
Discipline:Print & Outdoor | K20: Illustration – Single or Campaign
Awards:Silver
http://www.oneclub.org/awards/theoneshow/-award/30722/chopchop10atomicbombpig

类目最佳奖
BEST OF DISCIPLINE

• Branded Entertainment: MRM//McCann, Madrid “Beyond Money” for Banco Santander.

Beyond Money

http://www.oneclub.org/awards/theoneshow/-award/30058/beyond-money

• Design: Wieden+Kennedy Amsterdam with New Amsterdam and Mindshare, all Amsterdam, “The Lioness Crest” for Nike .

The Lioness Crest

http://www.oneclub.org/awards/theoneshow/-award/29748/the-lioness-crest

• Direct Marketing: McCann New York with Visbal Sculpture, Inc., Lewes, Delaware and Traction Creative, New York “Fearless Girl” for State Street Global Advisors.

Fearless Girl

http://www.oneclub.org/awards/theoneshow/-award/29856/fearless-girl

• Health, Wellness & Pharma: McCann Worldgroup India, Mumbai with McCann Health, Delhi, both India, and McCann Health Global, Washington, DC, “Immunity Charm” for Ministry of Public Health, Afghanistan .

Immunity Charm

http://www.oneclub.org/awards/theoneshow/-award/31238/immunity-charm

• Intellectual Property: Colenso BBDO, Auckland, New Zealand “Pedigree Selfie STIX Clip” for Mars .

Pedigree Selfie STIX Clip

http://www.oneclub.org/awards/theoneshow/-award/30183/pedigree-selfie-stix-clip

• Moving Image Craft: MPC, London and Los Angeles with MJZ, Los Angeles and Leo Burnett, Chicago “Samsung, Ostrich” for Samsung.

Samsung, Ostrich

http://www.oneclub.org/awards/theoneshow/-award/31157/samsung-ostrich

• Public Relations: Clemenger BBDO, Melbourne, Australia “Give Registry” for Myer .

Give Registry

http://www.oneclub.org/awards/theoneshow/-award/31028/give-registry

• Responsive Environments: TBWA\Hakuhodo Inc. with Tohokushinsha Film Corporation, both Tokyo, “Green Light Run” for adidas Japan .

Green Light Run

http://www.oneclub.org/awards/theoneshow/-award/30857/green-light-run

• Cross-Platform: DAVID, Miami “Google Home of The Whopper” for Burger King.

Google Home of The Whopper

http://www.oneclub.org/awards/theoneshow/-award/29711/google-home-of-the-whopper

• Film: Saatchi & Saatchi, New York “It’s a Tide Ad” for Procter & Gamble – Tide.

It's a Tide Ad

http://www.oneclub.org/awards/theoneshow/-award/30380/its-a-tide-ad

• Interactive: Ogilvy & Mather Polska, Warsaw “To The Last Tree Standing” for Greenpeace Poland.

To The Last Tree Standing

http://www.oneclub.org/awards/theoneshow/-award/29997/to-the-last-tree-standing

• Mobile: Colenso BBDO, Auckland “Pedigree Selfie STIX” for Mars.

Pedigree Selfie STIX Clip

http://www.oneclub.org/awards/theoneshow/-award/30183/pedigree-selfie-stix-clip

• Radio: Fitzco//McCann, Atlanta with Casanova//McCann, New York “Share a Coke 1,000 Name Celebration” for Coca-Cola.

Share a Coke 1,000 Name Celebration

http://www.oneclub.org/awards/theoneshow/-award/30796/share-a-coke-1000-name-celebration

• Social Influencer Marketing: R/GA, New York “Ask For A Raise” for The Muse, Ladies Get Paid, PayScale, Reply.ai.

Ask For A Raise

http://www.oneclub.org/awards/theoneshow/-award/31203/ask-for-a-raise

• Social Media: AMV BBDOwith LADbible, both London, “Trash Isles” for LADbible and Plastic Ocean.

Trash Isles

http://www.oneclub.org/awards/theoneshow/-award/30914/trash-isles

• UX/UI: Droga5, New York with PHD, New York and Resn, Wellington “Did You Mean MailChimp?” for MailChimp.

Did You Mean MailChimp

http://www.oneclub.org/awards/theoneshow/-award/30054/did-you-mean-mailchimpa

• Print & Outdoor: DAVID, Miami “Burning Stores” for Burger King.

Burning Stores

http://www.oneclub.org/awards/theoneshow/-award/30575/burning-stores

特别奖项
SPECIAL AWARDS

Global Agency of the Year 全球年度最佳代理公司: BBDO New York
Network of the Year 年度最佳公司网络: BBDO Worldwide
Independent Agency of the Year 年度最佳独立代理公司: Droga5
Production Company of the Year 年度最佳制作公司: The Mill
Client of the Year 年度最佳客户: Burger King
Holding Company of the Year 年度最佳集团公司: Omnicom Group

评选基于该公司本年度的作品的获奖数量,浏览排名详情请至:
http://www.oneclub.org/awards/theoneshow/-archive/agency/.

Penta Pencil: 为褒奖代理公司与客户超过五年以上的无间合作与良好沟通设立的Penta Pencil分别颁给了BBDO/ New York, AMV BBDO/ London,Clemenger BBDO/ Melboume, Imapct BBDO/ Dubai联合服务的品牌Mars Chocolate North America-Snickers,以及DAVID/ Miami与其服务的品牌Burger King

Green Pencil绿铅笔奖:这一为最具环保意识的创意作品设立的奖项,由AMVBBDO / London + LADbible / London为LADbible & Plastic Ocean创作的“Trash Isles”获得。

CMO Pencil CMO铅笔奖:本年度最具品牌影响力奖项,由McCann New YorkState Street Global Advisors创作的“Fearless Girl”获得。

CMO Pencil是今年One Show新设立的奖项,由10位全球顶尖的品牌方代表进行评审,所有候选作品均为本年度One Show的金铅笔或类目最佳奖的获奖作品。

今年的CMO Pencil的评审为:
Fiona Carter, chief brand officer, AT&T
Laura Henderson, senior vice president, marketing, Buzzfeed
Lisa Holladay, global brand leader, The Ritz Carlton & St. Regis Hotels and Resorts
Jackie Jantos, vice president, Brand & Creative, Spotify
Sophie Kelly, senior vice president, North America Whiskeys and Tequila Portfolio, Diageo
Fernando Machado, global chief marketing officer, Burger King and One Club International Board member
Leland Maschmeyer, chief creative officer, Chobani
Eric Reynolds, senior vice president, chief marketing officer, Clorox
Stephen Tisdalle, chief marketing officer, State Street Global Advisors
Todd Waterbury, chief creative officer, Target

“虽然CMO Pencil的最终获奖结果并不意外,但是所有评审在评选这一奖项中发表的独特洞察和见解依旧让我感到惊喜。”The One Club首席执行官Kevin Swanepoel说,“所有的候选作品都因为卓越的创意和执行所脱颖而出,但是最终评审们将讨论归结为‘什么样的作品能让我们今后的五年甚至更久的时间内,仍然让我们惊叹其对行业的启发和对品牌的带来的影响力。’评审们一致认为Fearless Girl符合这一标准。

查看2018 ONE SHOW国际创意奖完整获奖作品:http://www.oneclub.org/awards/theoneshow/

查看2018 ONE SHOW国际创意奖5月9日颁奖典礼获奖名单:
http://oneshow.org/downloads/awards/2018-OneShow-Pencils-Wednesday.pdf.

查看2018 ONE SHOW国际创意奖5月11日颁奖典礼获奖名单:
http://oneshow.org/downloads/awards/2018-OneShow-Pencils-Friday.pdf.

2018 One Show国际创意节

2018 One Show国际创意节

One Show国际创意节暨纽约创意周是一个汇聚广告创意、创新、及创造性思维的盛大庆典,于每年5月的第二个星期在世界广告之都纽约举办。

2018年One Show国际创意节暨纽约创意周于5月7日开幕,持续至5月11日。除One Show颁奖典礼之外,2018年国际创意节还包括,ADC国际设计大奖的颁奖典礼、关注青年创意人的Young Ones颁奖典礼、集聚创意领域最知名的意见领袖的创意峰会,以及为来自于广告公司创始人、创意总监等高层领袖限额定制的创意高层论坛。

关于The One Club for Creativity
The One Club for Creativity是One Show,ADC 年度设计大奖和纽约创意周的主办方,是全球创意领域最负盛名的非盈利组织。ADC 年度设计大奖嘉奖设计以及相关领域的最佳作品,包括广告,互动和影片。

关于One Show国际创意节商务及媒体合作,请联系:
Maggie Wang
+89 18602963412
maggie@oneshow.cn

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